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Your exclusive Labor Day offers have been revealed.

New Vehicle Offer.

Receive 0% APR For 36 Months on select New BMW Models. Qualified buyers can finance a select new BMW Model at 0% APR for 36 Months. Save / Print Voucher

To qualify, this special internet offer must be presented upon arrival. Offer cannot be combined with any other promotional offers or incentives, except for the additional $2,000 trade-in value offer. Subject to Ultra, Super Elite and Elite credit approvals. 0% APR financing for 36 months at $27.78 per month, per $1,000 financed. Negative equity will not be financed at 0%. Maximum of $100,000 to be financed at 0%. Available only to qualified customers with financing through approved lenders only. Not everyone will qualify. Excludes X6, X7, 8 Series, Z4, all M or M Competition models. Excludes leases. Excludes pre-owned. Minimum of 25% down payment required. A minimum of 25% down payment does not include amounts due for tax and license. Dealer sets final price. Excludes previous transactions/offers. No cash value. Valid September 1 - September 7, 2026 only. Must take delivery by September 7, 2026. Valid at Fletcher Jones BMW of Santa Monica. See dealer for details. Offer excludes certain optional equipment shown or described.

To qualify, this special internet offer must be presented upon arrival. Offer cannot be combined with any other promotional offers or incentives, except for the additional $2,000 trade-in value offer. Subject to Ultra, Super Elite and Elite credit approvals. 0% APR financing for 36 months at $27.78 per month, per $1,000 financed. Negative equity will not be financed at 0%. Maximum of $100,000 to be financed at 0%. Available only to qualified customers with financing through approved lenders only. Not everyone will qualify. Excludes X6, X7, 8 Series, Z4, all M or M Competition models. Excludes leases. Excludes pre-owned. Minimum of 25% down payment required. A minimum of 25% down payment does not include amounts due for tax and license. Dealer sets final price. Excludes previous transactions/offers. No cash value. Valid September 1 - September 14, 2026 only. Must take delivery by September 14, 2026. Valid at Fletcher Jones BMW of Santa Monica. See dealer for details. Offer excludes certain optional equipment shown or described.

Receive $500 Towards your drive-off fees when you lease a select New 2026 BMW Save / Print Voucher

To qualify, special internet offer must be presented upon arrival. $500 Dealer Contribution shall be applied exclusively toward required lease-signing fees (acquisition fee, estimated governmental fees and/or first month’s payment) and does not constitute or reduce customer’s Capitalized Cost. Customer responsible for remaining drive-off balance. Vehicle Gross Capitalized Cost remains unchanged by Deal Contribution. Offer valid September 1, 2026 – September 7, 2026. Must take retail delivery from dealer new vehicle stock by September 7, 2026. Offer excludes M and M Competition models. Offer valid only to qualified customers through BMW Financial Services at BMW of Santa Monica through September 7, 2026. Not everyone will qualify. No cash value. This offer cannot be combined with other promotional dealer offers except for the additional $2,000 trade-in value offer. May be combined with other factory incentives,  Not applicable to previous transactions.

To qualify, special internet offer must be presented upon arrival. $500 Dealer Contribution shall be applied exclusively toward required lease-signing fees (acquisition fee, estimated governmental fees and/or first month’s payment) and does not constitute or reduce customer’s Capitalized Cost. Customer responsible for remaining drive-off balance. Vehicle Gross Capitalized Cost remains unchanged by Deal Contribution. Offer valid September 1, 2026 – September 14, 2026. Must take retail delivery from dealer new vehicle stock by September 14, 2026. Offer excludes M and M Competition models. Offer valid only to qualified customers through BMW Financial Services at BMW of Santa Monica through September 14, 2026. Not everyone will qualify. No cash value. This offer cannot be combined with other promotional dealer offers except for the additional $2,000 trade-in value offer. May be combined with other factory incentives,  Not applicable to previous transactions.

Pre-Owned Vehicle Offer.

Defer Your First Payment For 90-Days when you purchase a Pre-Owned BMW. Save / Print Voucher

To qualify, this special internet offer must be presented upon arrival. Offer cannot be combined with any other promotional offers or incentives, except for the additional $2,000 towards your trade-in value offer. Available only to qualified customers through Kinecta and USC Credit Union. Not everyone will qualify. Finance charge begins to accrue on contract origination date. Not available on leases. Excludes New models. Eligible customers have the option to defer their first payment 90 days on qualifying retail contracts for 2025 and 2026 pre-owned BMW vehicles with a maximum of $75,000 finance term through Kinecta and USC Credit Union. Excludes previous purchases. No cash value. Valid September 1 - September 7, 2026 only. Must take delivery by September 7, 2026. Valid at Fletcher Jones BMW of Santa Monica. See dealer for details.

To qualify, this special internet offer must be presented upon arrival. Offer cannot be combined with any other promotional offers or incentives, except for the additional $2,000 towards your trade-in value offer. Available only to qualified customers through Kinecta and USC Credit Union. Not everyone will qualify. Finance charge begins to accrue on contract origination date. Not available on leases. Excludes New models. Eligible customers have the option to defer their first payment 90 days on qualifying retail contracts for 2025 and 2026 pre-owned BMW vehicles with a maximum of $75,000 finance term through Kinecta and USC Credit Union. Excludes previous purchases. No cash value. Valid September 1 - September 14, 2026 only. Must take delivery by September 14, 2026. Valid at Fletcher Jones BMW of Santa Monica. See dealer for details.

Save $500 on any Extended Service Contracts when you purchase a Pre-Owned BMW. Save / Print Voucher

To qualify, this special internet offer must be presented upon arrival. Can be combined with BMW USA incentives. Cannot be combined with other Fletcher Jones Labor Day Sales Event offers, except for the additional $2,000 trade-in value offer. Applies to pre-owned BMW vehicles only. Excludes previous purchases/offers. No cash value. Valid September 1 - September 7, 2026 only. Must take delivery by September 7, 2026. Valid at Fletcher Jones BMW of Santa Monica. See dealer for details.

To qualify, this special internet offer must be presented upon arrival. Can be combined with BMW USA incentives. Cannot be combined with other Fletcher Jones Labor Day Sales Event offers, except for the additional $2,000 trade-in value offer. Applies to pre-owned BMW vehicles only. Excludes previous purchases/offers. No cash value. Valid September 1 - September 14, 2026 only. Must take delivery by September 14, 2026. Valid at Fletcher Jones BMW of Santa Monica. See dealer for details.

Sell/Trade My Car Offer.

Receive an additional $2,000 Towards the value of your vehicle when you sell us or trade-in your car. Save / Print Voucher

To qualify, this special internet offer must be presented upon arrival. Can be combined with other Fletcher Jones Labor Day Sales Event offer. Excludes previous trade-ins/offers. No cash value. Valid September 1 - September 7, 2026 only. Must take delivery by September 7, 2026. Valid at Fletcher Jones BMW of Santa Monica. See dealer for details.

To qualify, this special internet offer must be presented upon arrival. Can be combined with other Fletcher Jones Labor Day Sales Event offer. Excludes previous trade-ins/offers. No cash value. Valid September 1 - September 14, 2026 only. Must take delivery by September 14, 2026. Valid at Fletcher Jones BMW of Santa Monica. See dealer for details.

Manager’s New Vehicle Specials

  • New 2026 228 Grand Coupe

    New 2026 228 Grand Coupe

    Lease for $349 /mo. for 39 months

    Offer Expires: 11/02/2026

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    Monthly lease payment of $349.00 per month for 39 months is based on an adjusted capitalized cost of $37,122.87 (MSRP of $44,560.00, including destination and handling fee of $1,350, less $3,995.00 capitalized cost reduction and $0 security deposit). Actual MSRP and dealer contribution may vary and could affect your monthly lease payment. $2,995.00 due at signing. Lessee responsible for insurance during the lease term, excess wear and tear as defined in the lease contract, $0.25/mile over 24,375 miles, plus disposition fee of up to $495 (not to exceed an amount permissible by law) at lease end. Not all customers will qualify for security deposit waiver. Tax, title, license, registration and dealer fees are additional fees due at signing. Advertised monthly payment does not include applicable taxes. Purchase option price at lease end is $25,844.80, plus the purchase option fee disclosed in the lease contract. Additional tax, title, and government fees may also apply. Applies only to stock # N10831. Offer valid through November 2nd, 2026. Please see dealer for details. Must qualify for Loyalty Credit.

  • New 2026 330i Sedan

    New 2026 330i Sedan

    Lease for $359 /mo. for 39 months

    Offer Expires: 11/02/2026

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    Monthly lease payment of $359.00 per month for 39 months is based on an adjusted capitalized cost of $41,662.10 (MSRP of $50,800.00, including destination and handling fee of $1,350, less $4,995.00 capitalized cost reduction and $0 security deposit). Actual MSRP and dealer contribution may vary and could affect your monthly lease payment. $2,995.00 due at signing. Lessee responsible for insurance during the lease term, excess wear and tear as defined in the lease contract, $0.25/mile over 24,375 miles, plus disposition fee of up to $495 (not to exceed an amount permissible by law) at lease end. Not all customers will qualify for security deposit waiver. Tax, title, license, registration and dealer fees are additional fees due at signing. Advertised monthly payment does not include applicable taxes. Purchase option price at lease end is $29,464.00, plus the purchase option fee disclosed in the lease contract. Additional tax, title, and government fees may also apply. Applies only to stock # N10887. Offer valid through November 2nd, 2026. Please see dealer for details. Must qualify for Loyalty Credit. Includes Lease Credits.

  • New 2027 X1 xDrive28i SUV

    New 2027 X1 xDrive28i SUV

    Lease for $429 /mo. for 39 months

    Offer Expires: 11/02/2026

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    Monthly lease payment of $429.00 per month for 39 months is based on an adjusted capitalized cost of $40,857.71 (MSRP of $49,915.00, including destination and handling fee of $1,350, less $4,995.00 capitalized cost reduction and $0 security deposit). Actual MSRP and dealer contribution may vary and could affect your monthly lease payment. $3,995.00 due at signing. Lessee responsible for insurance during the lease term, excess wear and tear as defined in the lease contract, $0.25/mile over 24,375 miles, plus disposition fee of up to $495 (not to exceed an amount permissible by law) at lease end. Not all customers will qualify for security deposit waiver. Tax, title, license, registration and dealer fees are additional fees due at signing. Advertised monthly payment does not include applicable taxes. Purchase option price at lease end is $28,451.55, plus the purchase option fee disclosed in the lease contract. Additional tax, title, and government fees may also apply. Applies only to stock # N10828. Offer valid through November 2nd, 2026. Please see dealer for details. Must qualify for Loyalty Credit.

  • New 2026 X3 30 xDrive SUV

    New 2026 X3 30 xDrive SUV

    Lease for $449 /mo. for 39 months

    Offer Expires: 11/02/2026

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    Monthly lease payment of $449.00 per month for 39 months is based on an adjusted capitalized cost of $44,411.60 (MSRP of $53,750.00, including destination and handling fee of $1,350, less $4,995.00 capitalized cost reduction and $0 security deposit). Actual MSRP and dealer contribution may vary and could affect your monthly lease payment. $2,995.00 due at signing. Lessee responsible for insurance during the lease term, excess wear and tear as defined in the lease contract, $0.25/mile over 24,375 miles, plus disposition fee of up to $495 (not to exceed an amount permissible by law) at lease end. Not all customers will qualify for security deposit waiver. Tax, title, license, registration and dealer fees are additional fees due at signing. Advertised monthly payment does not include applicable taxes. Purchase option price at lease end is $31,175.00, plus the purchase option fee disclosed in the lease contract. Additional tax, title, and government fees may also apply. Applies only to stock # N10846. Offer valid through November 2nd, 2026. Please see dealer for details. Must qualify for Loyalty Credit. Includes Lease Credits.

  • New 2027 530i xDrive Sedan

    New 2027 530i xDrive Sedan

    Lease for $599 /mo. for 39 months

    Offer Expires: 11/02/2026

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    Monthly lease payment of $599.00 per month for 39 months is based on an adjusted capitalized cost of $57,108.16 (MSRP of $68,825.00, including destination and handling fee of $1,350, less $5,995.00 capitalized cost reduction and $0 security deposit). Actual MSRP and dealer contribution may vary and could affect your monthly lease payment. $3,995.00 due at signing. Lessee responsible for insurance during the lease term, excess wear and tear as defined in the lease contract, $0.25/mile over 24,375 miles, plus disposition fee of up to $495 (not to exceed an amount permissible by law) at lease end. Not all customers will qualify for security deposit waiver. Tax, title, license, registration and dealer fees are additional fees due at signing. Advertised monthly payment does not include applicable taxes. Purchase option price at lease end is $40,606.75, plus the purchase option fee disclosed in the lease contract. Additional tax, title, and government fees may also apply. Applies only to stock # N10493. Offer valid through November 2nd, 2026. Please see dealer for details. Must qualify for Loyalty Credit.

  • New 2027 X7 xDrive40i SUV

    New 2027 X7 xDrive40i SUV

    Lease for $749 /mo. for 39 months

    Offer Expires: 11/02/2026

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    Monthly lease payment of $749.00 per month for 39 months is based on an adjusted capitalized cost of $72,749.51 (MSRP of $91,200.00, including destination and handling fee of $1,350, less $9,995.00 capitalized cost reduction and $0 security deposit). Actual MSRP and dealer contribution may vary and could affect your monthly lease payment. $4,995.00 due at signing. Lessee responsible for insurance during the lease term, excess wear and tear as defined in the lease contract, $0.25/mile over 24,375 miles, plus disposition fee of up to $495 (not to exceed an amount permissible by law) at lease end. Not all customers will qualify for security deposit waiver. Tax, title, license, registration and dealer fees are additional fees due at signing. Advertised monthly payment does not include applicable taxes. Purchase option price at lease end is $49,248.00, plus the purchase option fee disclosed in the lease contract. Additional tax, title, and government fees may also apply. Applies only to stock # N10729. Offer valid through November 2nd, 2026. Please see dealer for details. Must qualify for Loyalty Credit and Loyalty Lease Plus. Includes Lease Credits.

  • New 2026 X5 xDrive40i SUV

    New 2026 X5 xDrive40i SUV

    Lease for $779 /mo. for 39 months

    Offer Expires: 11/02/2026

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    Monthly lease payment of $779.00 per month for 39 months is based on an adjusted capitalized cost of $65,237.19 (MSRP of $80,025.00, including destination and handling fee of $1,350, less $7,995.00 capitalized cost reduction and $0 security deposit). Actual MSRP and dealer contribution may vary and could affect your monthly lease payment. $3,995.00 due at signing. Lessee responsible for insurance during the lease term, excess wear and tear as defined in the lease contract, $0.25/mile over 24,375 miles, plus disposition fee of up to $495 (not to exceed an amount permissible by law) at lease end. Not all customers will qualify for security deposit waiver. Tax, title, license, registration and dealer fees are additional fees due at signing. Advertised monthly payment does not include applicable taxes. Purchase option price at lease end is $42,413.25, plus the purchase option fee disclosed in the lease contract. Additional tax, title, and government fees may also apply. Applies only to stock # N10624. Offer valid through November 2nd, 2026. Please see dealer for details. Must qualify for Loyalty Credit. Includes Lease Credits.

  • New 2027 X6 xDrive40i SUV

    New 2027 X6 xDrive40i SUV

    Lease for $969 /mo. for 39 months

    Offer Expires: 11/02/2026

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    Monthly lease payment of $969.00 per month for 39 months is based on an adjusted capitalized cost of $73,519.46 (MSRP of $85,800.00, including destination and handling fee of $1,350, less $6,995.00 capitalized cost reduction and $0 security deposit). Actual MSRP and dealer contribution may vary and could affect your monthly lease payment. $3,995.00 due at signing. Lessee responsible for insurance during the lease term, excess wear and tear as defined in the lease contract, $0.25/mile over 24,375 miles, plus disposition fee of up to $495 (not to exceed an amount permissible by law) at lease end. Not all customers will qualify for security deposit waiver. Tax, title, license, registration and dealer fees are additional fees due at signing. Advertised monthly payment does not include applicable taxes. Purchase option price at lease end is $45,474.00, plus the purchase option fee disclosed in the lease contract. Additional tax, title, and government fees may also apply. Applies only to stock # N10842. Offer valid through November 2nd, 2026. Please see dealer for details. Must qualify for Loyalty Credit and Loyalty Lease Plus.

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1127 Santa Monica Blvd, Santa Monica, CA, 90401
BMW of Santa Monica 34.02306186135503, -118.48802422639503.